Giedre is an Associate Director responsible for strategy development, strategic performance management and supporting Group’s Managing Director and other senior executives in solving strategic business challenges. Giedre is also responsible for the development and implementation of Group’s Marketing Strategy, ensuring that the strategic direction of the company is fully aligned with the marketing tactics. Her professional background and academic qualifications, which include MSc Business Practice, MSc Strategy & Innovation, BSs Finance & IT and other numerous accreditations, bring a range of expertise and support to the Senior Management Team and the business.